American Rebel Holdings, Inc. has announced the launch of a nationwide ad campaign set to begin on March 31. The campaign will include a 30-second TV spot and will be complemented by digital media across leading websites. The company hopes this campaign will increase exposure of the company and its products to millions of viewers. The plan includes the use of both digital ads and traditional television spots.

American Rebel Holdings, Inc. (NASDAQ: AREB) has announced a 1-for-9 reverse stock split effective from October 2, 2024. The move is intended to help the company regain compliance with Nasdaq's minimum bid price requirement.

This section discloses several press releases issued by the company. On March 24, 2025, the company issued a press release regarding a Reverse Stock Split, a copy of which is attached as Exhibit 99.1. On March 6, 2025, they issued a press release about the pre-launch efforts and launch event at MAPS Air Museum for their American Rebel Light Beer, a copy of which is attached as Exhibit 99.2. On March 26, 2025, they issued another press release about the Reverse Stock Split, a copy of which is attached as Exhibit 99.3.

1) Brief Summary: The company has been underperforming significantly with a monthly performance of -68.27% and a quarterly performance of -91.19%. The average volume is quite low, indicating less interest from investors, and the relative volume is high. There's a substantial short interest in the company, suggesting many investors anticipate further declines. Sales have been decreasing year-over-year, and the company has a high ROE of -342.34%, indicating potential financial instability. The company also had a significant EPS surprise of -3500.00%, indicating that the actual earnings were far below the estimated earnings. 2) MARKET_SCORE: 22

: Given the overall poor performance and substantial short interest, the likelihood of an upward move in the short term seems relatively low. 3) PRICE_TARGET: $2.50

: Considering the company's poor performance metrics and substantial decrease in sales, it's reasonable to anticipate that the stock price may continue to decline. 4) AI_RPT_HEADLINE: "Dismal Performance and High Short Interest Hint at Troubles Ahead for Company"

As a financial analyst, I would choose X2. More SEC filings (10-K, 10-Q, 8-K) would provide me with detailed financials, risk disclosures, and business changes which would help in a more in-depth analysis and therefore improve my confidence.

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