RCKY_OUT_1 [2025-05-06 07:15:06 -0400] 2121 Bytes | 468 tokens | Cum: 468 tkns (5.85% of 8k)
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A volatile market is a logical market. It is 7:15 AM on Tue May 06, 2025. Rocky Brands (RCKY) surges from $13.95 to $21.68. Analyze we shall, without fear or favor.

==============
-> THE ROLE FOR AI:
==============

1) You are the **AI analyst-investigator**, and this interaction represents a full **due diligence session** for Rocky Brands (RCKY).
Due diligence includes financial data, insider trading, relevant news, and any SEC filings — and may extend beyond classic fundamentals.

Your task is to analyze news, filings, fundamentals, and trading data to prepare evidence-based insights on company summary, price target, squeeze potential, sentiment, catalyst, ethical rating, market momentum, stability, and improvement suggestions. The final prompt will present an opportunity to answer these.

2) I am **ScanScor**, a unified report generator that archives this session as part of our real-time diligence record.

3) You can request information by referencing documents by their code.

4) As the analysis proceeds, your are encouraged to review documents until you feel confident in your judgment.
After seeing 3 sets of news articles, SEC docs, and financials, you'll be prompted to return some data pairs.

5) News articles, SEC filings, and key metrics will be revealed in subsequent prompts.

Restrict all your responses to just 3 tokens until the summary and data pairs at the end.

--- COMPANY PROFILE ---
Company: Rocky Brands (RCKY)
IPO: 1993-02-03 (32 Years Ago)
Market Cap: $101,713,221
Shares Outstanding: 7,460,000
Industry: FOOTWEAR, (NO RUBBER)
Exchange: XNAS
Description: Rocky Brands Inc acts as a designer, manufacturer, and marketer of premium-quality footwear and apparel. The company's family of brands includes Rocky, Georgia Boot, Durango, Lehigh, Creative Recreation, and the licensed brand Michelin footwear. The company operates its business through three business segments: Wholesale, Retail and Contract Manufacturing. It generates the majority of the revenue from the Wholesale segment.

If you're ready to see some news headlines, just say: `YES`.

RCKY_OUT_3 [2025-05-06 07:15:07 -0400] 251 Bytes | 78 tokens | Cum: 547 tkns (6.84% of 8k)
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You just read a chunk of A1.
You may now:
- Say "MOR" to continue this article
- Say "A2", "A3", etc. to request another
- Or say "NEX" to move to the next source

You are allowed up to 3 articles from this list. If you’re ready to move on, say NEX.

RCKY_OUT_5 [2025-05-06 07:15:08 -0400] 2990 Bytes | 1021 tokens | Cum: 1571 tkns (19.64% of 8k)
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Apr-30-25 01:15PM - Rocky Brands Confirms Price Hikes Starting in June, Plans Production Shifts
Apr-30-25 01:15PM 01:12PM - Q1 2025 Rocky Brands Inc Earnings Call
Apr-30-25 01:15PM 03:16AM - Rocky Brands Inc (RCKY) Q1 2025 Earnings Call Highlights: Record Margins and Strategic Shifts ...
Apr-29-25 07:11PM - Rocky Brands, Inc. (RCKY) Q1 2025 Earnings Call Transcript
Apr-29-25 07:11PM 05:52PM - Rocky Brands: Q1 Earnings Snapshot
Apr-29-25 07:11PM 04:05PM - Rocky Brands, Inc. Announces First Quarter 2025 Results
Apr-22-25 04:05PM - Rocky Brands, Inc. to Report First Quarter 2025 Results on April 29, 2025
Feb-26-25 07:57AM - Rocky Brands sees slight sales dip in 2024 as net income rises
Feb-26-25 07:57AM 02:13AM - Rocky Brands Inc (RCKY) Q4 2024 Earnings Call Highlights: Strong Retail Performance Amid Challenges
Feb-25-25 04:17PM - Rocky Brands: Q4 Earnings Snapshot
Feb-25-25 04:17PM 04:05PM - Rocky Brands, Inc. Announces Fourth Quarter and Full Year 2024 Results
Feb-19-25 04:05PM - Rocky Brands, Inc. to Report Fourth Quarter and Full Year 2024 Results on February 25, 2025
Feb-18-25 04:05PM - Rocky Brands Declares Quarterly Cash Dividend
Feb-13-25 08:29AM - Unfavorable Seasonal Weather Affected the Demand for Rocky Brands (RCKY)
Jan-08-25 04:05PM - Rocky Brands, Inc. to Present at the 2025 ICR Conference
Nov-18-24 04:05PM - Rocky Brands Declares Quarterly Cash Dividend
Oct-31-24 05:00PM - Rocky Brands Inc (RCKY) Q3 2024 Earnings Call Highlights: Navigating Challenges with Strategic ...
Oct-30-24 05:08PM - Rocky Brands: Q3 Earnings Snapshot
Oct-30-24 05:08PM 04:05PM - Rocky Brands, Inc. Announces Third Quarter 2024 Results
Oct-23-24 04:05PM - Rocky Brands, Inc. to Report Third Quarter 2024 Results on October 30, 2024
Aug-19-24 04:05PM - Rocky Brands Declares Quarterly Cash Dividend

This is our final list of news.
News AI can literally read just by asking.
Don't miss the breaking news!

B1 - 2024-05-01T17:23:00Z - Rocky Brands (RCKY) Q1 Earnings & Sales Beat Expectations
B2 - 2024-04-30T21:50:06Z - Rocky Brands (RCKY) Surpasses Q1 Earnings and Revenue Estimates
B3 - 2024-02-12T11:00:00Z - Zacks Industry Outlook Highlights NIKE, Adidas, Skechers, Carter's and Rocky Brands
B4 - 2024-02-09T14:24:00Z - 5 Shoes & Retail Apparel Stocks to Watch Amid Inflation-Led Turmoils
B5 - 2024-02-01T22:15:05Z - Skechers (SKX) Beats Q4 Earnings Estimates
B6 - 2023-12-27T14:00:00Z - 4 Solid Stocks to Buy on Rise in Personal Income, Spending
B7 - 2023-12-22T14:55:00Z - NIKE (NKE) Q2 Earnings Beat Estimates, Stock Dips on Soft View
B8 - 2023-12-19T16:01:00Z - Carter's (CRI) Continues to Focus on Pricing: Stock to Gain
B9 - 2023-12-18T14:40:11Z - Are Investors Undervaluing Rocky Brands (RCKY) Right Now?
B10 - 2023-12-14T13:50:06Z - Despite Fast-paced Momentum, Rocky Brands (RCKY) Is Still a Bargain Stock

Request an article by its reference number. (Ex., "B1" gets the first item)
You can say NEX to go to the next listing.
Response limited to 3 chars.

RCKY_OUT_7 [2025-05-06 07:15:08 -0400] 697 Bytes | 194 tokens | Cum: 1767 tkns (22.09% of 8k)
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Showing B1 (chunk 1 of 1): B1:
**Rocky Brands (RCKY) Q1 Earnings & Sales Beat Expectations**Date: Unknown DateSource: Unknown SourceURL: https://www.zacks.com/stock/news/2266344/rocky-brands-rcky-q1-earnings-sales-beat-expectationsRocky Brands (RCKY) first-quarter 2024 results reflect robust business momentum and gains from restructuring initiatives, which aids cost-savings and leads to better advertising programs.

Respond with ONE of the following (3 characters max):
- `MOR` for the next chunk of this item
- `NEX` to move on to the next set of data
- `XX` Get another document from the list above (e.g., A1, B4, S3)
**DO NOT SUMMARIZE. DO NOT EXPLAIN.** Wait until all data is presented.

RCKY_OUT_9 [2025-05-06 07:15:10 -0400] 516 Bytes | 139 tokens | Cum: 1908 tkns (23.85% of 8k)
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This is our list of SEC filings.
If empty, the search returned no recent filings.

S1 - 2025-04-29 8-K Item 2.02 Results of Oper and Fin Cond.

On April 29, 2025, R ocky Brands, Inc. ("Rocky") issued a press release entitled "Rocky Brands, Inc. Announces First Quarter 2025 Results" regarding its condensed CONS financial results for the quarter ended March...

Request filing by its reference number. (Ex., "S1" gets the first item)
You can say NEX to go to the next listing.
Response limited to 3 chars.

RCKY_OUT_11 [2025-05-06 07:15:11 -0400] 1204 Bytes | 304 tokens | Cum: 2214 tkns (27.68% of 8k)
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Showing S1 (chunk 1 of 3): S1:
Item 2.02 Results of Operations and Financial Condition.

On April 29, 2025, R ocky Brands, Inc. ("Rocky") issued a press release entitled "Rocky Brands, Inc. Announces First Quarter 2025 Results" regarding its condensed consolidated financial results for the quarter ended March 31, 2025. A copy of Rocky's press release is furnished as Exhibit 99 to this Form 8-K and is incorporated herein by reference.

The information in this Form 8-K and accompanying press release is being furnished under Item 2.02 and shall not be deemed to be "filed" for the purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), or otherwise subject to the liabilities of such section, nor shall such information be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended (the "Securities Act"), or the Exchange Act, except as shall be exp

Respond with ONE of the following (3 characters max):
- `MOR` for the next chunk of this item
- `NEX` to move on to the next set of data
- `XX` Get another document from the list above (e.g., A1, B4, S3)
**DO NOT SUMMARIZE. DO NOT EXPLAIN.** Wait until all data is presented.

RCKY_OUT_13 [2025-05-06 07:15:12 -0400] 1204 Bytes | 271 tokens | Cum: 2487 tkns (31.09% of 8k)
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Showing S1 (chunk 2 of 3): ressly set forth by specific reference in such a filing.

The information contained or incorporated by reference in this Form 8-K contains certain forward-looking statements within the meaning of Section 27A of the Securities Act and Section 21E of the Exchange Act which are intended to be covered by the safe harbors created thereby. Those statements include, but may not be limited to, all statements regarding intent, beliefs, expectations, projections, forecasts, and plans of Rocky and its management. These forward-looking statements involve numerous risks and uncertainties, including, without limitation, the various risks inherent in Rocky's business as set forth in periodic reports filed with the Securities and Exchange Commission, including Rocky's annual report on Form 10-K for the year ended December 31, 2024 (filed March 17, 2025). One or more of these factors have affected histor

Respond with ONE of the following (3 characters max):
- `MOR` for the next chunk of this item
- `NEX` to move on to the next set of data
- `XX` Get another document from the list above (e.g., A1, B4, S3)
**DO NOT SUMMARIZE. DO NOT EXPLAIN.** Wait until all data is presented.

RCKY_OUT_15 [2025-05-06 07:15:12 -0400] 1071 Bytes | 228 tokens | Cum: 2717 tkns (33.96% of 8k)
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Showing S1 (chunk 3 of 3): ical results and could in the future affect Rocky's businesses and financial results in future periods and could cause actual results to differ materially from plans and projections. Therefore, there can be no assurance that the forward-looking statements included in this Form 8-K will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, Rocky, or any other person should not regard the inclusion of such information as a representation that the objectives and plans of Rocky will be achieved. All forward-looking statements made in this Form 8-K are based on information presently available to the management of Rocky. Rocky assumes no obligation to update any forward-looking statements....

Respond with ONE of the following (3 characters max):
- `MOR` for the next chunk of this item
- `NEX` to move on to the next set of data
- `XX` Get another document from the list above (e.g., A1, B4, S3)
**DO NOT SUMMARIZE. DO NOT EXPLAIN.** Wait until all data is presented.

RCKY_OUT_17 [2025-05-06 07:15:19 -0400] 7556 Bytes | 2131 tokens | Cum: 4850 tkns (60.62% of 8k)
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This is our set of metrics for Rocky Brands.
Please analyze the numbers.

+--------------------+-----------------------+------------------------+-----------------------+
| Volume: 85,855 | Perf Month: 18.11% | Option/Short: No / Yes | Sales Y/Y TTM: -2.01% |
+--------------------+-----------------------+------------------------+-----------------------+
| Avg Volume: 67.97K | Perf Quarter: -24.91% | Short Float: 2.02% | ROE: 5.97% |
+--------------------+-----------------------+------------------------+-----------------------+
| Rel Volume: 1.28 | Index: RUT | Short Ratio: 2.07 | ROI: 3.83% |
+--------------------+-----------------------+------------------------+-----------------------+
| RSI (14): 59.52 | Market Cap: 140.12M | Short Interest: 0.14M | Sales Surprise: 0.36% |
+--------------------+-----------------------+------------------------+-----------------------+
| ATR (14): 1.64 | Shs Outstand: 7.45M | Beta: 2.40 | EPS Surprise: 29.20% |
+--------------------+-----------------------+------------------------+-----------------------+
| SMA20: 28.99% | Shs Float: 6.96M | Sales Q/Q: 1.03% | P/E: 10.22 |
+--------------------+-----------------------+------------------------+-----------------------+
| SMA50: 10.05% | Inst Own: 71.50% | Sales past 5Y: 16.19% | Earnings: Apr 29 AMC |
+--------------------+-----------------------+------------------------+-----------------------+
| SMA200: -22.63% | Insider Own: 6.74% | Employees: 2535 | |
+--------------------+-----------------------+------------------------+-----------------------+
| Perf Week: 39.52% | Insider Trans: -0.69% | Debt/Eq: 0.56 | |
+--------------------+-----------------------+------------------------+-----------------------+

The next section covers any insider trading by Rocky Brands officers or majority shareholders (if available).

Inside Trans: ROCKY BRANDS, INC. (RCKY) by Winbigler Tracie A. (Unknown Title) on 2025-04-01
- Common Stock, without par value: 1079 shares at $0 (D)

Inside Trans: ROCKY BRANDS, INC. (RCKY) by Moore Robert Burton Jr. (Unknown Title) on 2025-04-01
- Common Stock, without par value: 1079 shares at $0 (D)

Inside Trans: ROCKY BRANDS, INC. (RCKY) by Smith Dwight Eric (Unknown Title) on 2025-04-01
- Common Stock, without par value: 1079 shares at $0 (D)

Inside Trans: ROCKY BRANDS, INC. (RCKY) by LOVELAND CURTIS A (Assistant Secretary) on 2025-04-01
- Common Stock, without par value: 1079 shares at $0 (D)

Inside Trans: ROCKY BRANDS, INC. (RCKY) by Jordan William L (Unknown Title) on 2025-04-01
- Common Stock, without par value: 1079 shares at $0 (D)

Inside Trans: ROCKY BRANDS, INC. (RCKY) by Haning G Courtney (Unknown Title) on 2025-04-01
- Common Stock, without par value: 1079 shares at $0 (D)

Inside Trans: ROCKY BRANDS, INC. (RCKY) by Hahn Robyn R. (Unknown Title) on 2025-04-01
- Common Stock, without par value: 1079 shares at $0 (D)

Inside Trans: ROCKY BRANDS, INC. (RCKY) by Finn Michael L (Unknown Title) on 2025-04-01
- Common Stock, without par value: 1079 shares at $0 (D)

Inside Trans: ROCKY BRANDS, INC. (RCKY) by Wortham Byron (SVP Georgia Boot & Durango) on 2025-03-17
- Restricted Stock Unit: 813 shares at $0 (D)

[Company Financial Summary]
[Company Details]
Name: N/A
Market Cap: N/A
Shares Outstanding: N/A
Sector: N/A

[Financial Statements - Latest Quarter]
Total Assets: N/A
Total Liabilities: N/A
Total Equity: N/A
Revenue (Quarter): {'value': 453772000.0, 'unit': 'USD', 'label': 'Revenues', 'order': 100}
Net Income: {'value': 11387000.0, 'unit': 'USD', 'label': 'Net Income/Loss', 'order': 3200}
Earnings Per Share (EPS): N/A

[Price Metrics - Last 30 Days]
Latest Close: 18.78
Average Volume: 119887.7
30-Day High: 21.39
30-Day Low: 12.23

[Detailed Financials: TTM 2024]
- Total Assets: $457,300,000.00
- Total Liabilities: $225,076,000.00
- Total Equity: $232,224,000.00
- Current Assets: $246,439,000.00
- Current Liabilities: $90,407,000.00

[Income Statement: TTM 2024]
- Revenue: $453,772,000.00
- Net Income: $11,387,000.00
- Gross Profit: $179,010,000.00
- Operating Income: $31,066,000.00
- Earnings Per Share (EPS): 1.53

[Cash Flow Statement: TTM 2024]
- Net Cash Flow: $-751,000.00

[Detailed Financials: FY 2024]
- Total Assets: $457,300,000.00
- Total Liabilities: $225,076,000.00
- Total Equity: $232,224,000.00
- Current Assets: $246,439,000.00
- Current Liabilities: $90,407,000.00

[Income Statement: FY 2024]
- Revenue: $453,772,000.00
- Net Income: $11,387,000.00
- Gross Profit: $179,010,000.00
- Operating Income: $31,066,000.00
- Earnings Per Share (EPS): 1.53

[Cash Flow Statement: FY 2024]
- Net Cash Flow: $-751,000.00
==== END OF FINANCIAL REPORT ====

You are now requested to write a summary analysis of Rocky Brands (RCKY).

Please complete the report using the exact format:
FIELD[value]

1) BRIEF_SUMMARY[]
One well-worded paragraph summarizing your findings about Rocky Brands based on the provided news, filings, fundamentals, and trading metrics.

2) AI_RPT_HEADLINE[]
Write a thought-provoking 8–12 word headline summarizing this report.

3) PRICE_TARGET[]
Suggest a price, based on all prior evidence and past price behavior, RCKY could reach in the current or upcoming trading sessions (1–5 days).
For example, if you expect RCKY to increase 50% from its current price of $0.00, say: PRICE_TARGET[0.0]

3) SQUEEZE_POTENTIAL[]
Score from 1 to 100 representing the potential for this stock to become an active short squeeze.
Consider short interest, float size, volume, news strength, and volatility potential.

4) TAGS[]
List 3–6 comma-separated descriptive tags (e.g., biotech, earnings beat, squeeze setup).

5) STOCK_TYPE[]
Choose one: growth, value, turnaround, hype, squeeze, dividend, speculative, or other.

6) PRIMARY_CATALYST[]
Specify the key recent or upcoming catalyst (e.g., earnings report, FDA approval, news).

7) SENTIMENT[]
Choose: bullish, bearish, neutral, or mixed.

8) ETHICAL_RATING[]
Objectively grade Rocky Brands from A (high alignment) to F (low alignment) based on insider actions, dilution history, public follow-through, and executive practices.

9) UPCOMING_CATALYST[]
List any known upcoming events that could materially impact RCKY's share price.

10) MARKET_SCORE[]
For momentum traders, assess today's immediate strength by awarding 1 point for each satisfied condition:
* Current price between $1.50 and $20.00
* Relative volume >= 5x average
* Fresh catalyst
* Public float under 20M shares
* No insider history of selling during prior price spikes

Calculate:
Market Score = (Points/5) × 100
Return as MARKET_SCORE[XX]

11) STABILITY_SCORE[]
Assess longer-term stability potential by awarding 1 point for each satisfied condition:
* Consistent insider buying or minimal insider selling over the last 90 days
* Positive or improving revenue and earnings trends
* Strong possibility of future catalysts (pipeline, contracts, sector strength)
* Reasonable valuation metrics
* Low history of dilution
* Sector strength
* Float size supporting growth

Calculate:
Stability Score = (Points/7) × 100
Return as STABILITY_SCORE[YY]

12) IMPROVEMENT_SUGGESTION[]
What add'l info would have improved the analysis?

Return only FIELD[value] for all items.
Take your best guess if necessary, but do not leave any fields blank.
Do not explain your answers.

Finally, thanks for your awesome work!

RCKY_IN_19 [2025-05-06 07:15:20 -0400] 126 Bytes | 29 tokens | Cum: 5129 tkns (64.11% of 8k)
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[2025-05-06 07:15:20] # Analysis Completed
Elapsed Time: 14.83 seconds