Deep-Dive Due Diligence AI Generated Report on Direct Digital Holdings, Inc. Class A Common Stock (DRCT)

Welcome to ScanScor. What you're reading is not just a stock summary -- it's a real-time, AI-generated due diligence session crafted from live news, financial data, insider trading activity, SEC filings, and live market momentum.

These reports are generated using OpenAI's GPT-based analysis engine, guided by tightly structured prompts and expert-level data ingestion. Every insight below was assembled to help you understand the forces behind today's market movers.

Disclaimer: This report is for informational purposes only. It does not constitute financial advice. Always do your own research before making any investment.


DRCT_OUT_1 [2025-03-27 12:46:14 -0400] 2146 Bytes | 564 tokens | Cum: 564 tkns (7.05% of 8k)
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We are in the 'Lightning Round' baby! It's 12:46:12 PM on Thu Mar 27, 2025 -0400, and I'm firing up the spotlight on Direct Digital (DRCT), moving from 0.775 to 1.14. Is this a can’t-miss rocket or a one-hit wonder? Let’s dissect the numbers!

Here's the first list of news for Direct Digital:

C1 - Mar-26-25 09:00AM - Orange 142 Partners with Tourism Economics to Deliver Advanced Attribution and Economic Impact Data for Destination Marketing Organizations
C2 - Mar-20-25 04:01PM - Direct Digital Holdings to Report Q4 & Full-Year 2024 Financial Results
C3 - Mar-20-25 04:01PM 09:00AM - Direct Digital Holdings Launches "Practical Generative AI Use Cases & Tools for DMOs" to Help Break New Ground in Destination Marketing With AI
C4 - Mar-20-25 04:01PM 08:15AM - Gambling.com Group Limited (GAMB) Beats Q4 Earnings and Revenue Estimates
C5 - Mar-13-25 09:00AM - Direct Digital Holdings Releases Best Practices Guide for AI Prompting
C6 - Mar-06-25 09:00AM - Direct Digital Holdings Launches 'Practical Generative AI Use Cases & Tools for Agencies' Guide to Empower Agency Leaders in AI Adoption
C7 - Mar-05-25 09:00AM - Direct Digital Holdings and Green Tea Technology Introduce Teranexa: A Collaborative Joint Venture for AI-Enhanced City Solutions
C8 - Feb-27-25 09:00AM - Direct Digital Holdings Introduces Guide to High-Quality AI Data Management for Businesses

ONLY 3 RULES for AI:
==============
1) I am a document retrieval system. You are the analyst-investigator.
2) You can request items from my lists to get more info on Direct Digital (DRCT)
3) AFTER requesting and reading News and SEC filings you'll write a summary, set a score, high price target and headline.
Now, your response should be only 2 or 3 chars. You can say ex., C1, C2, etc., or NEX
The NEX command delivers the NEXt list of News/SEC/Metrics
There are several more lists that use our unified document retrieval system in subsequent prompts.
Your predictons will be compared to reality to rate your accuracy. Try to predict accurately. GOOD LUCK!
Please request a document, read, summarize and score. Say something like "C1".

DRCT_IN_2 [2025-03-27 12:46:14 -0400] 2 Bytes | 2 tokens | Cum: 566 tkns (7.07% of 8k)
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C2

DRCT_OUT_3 [2025-03-27 12:46:19 -0400] 1098 Bytes | 309 tokens | Cum: 875 tkns (10.94% of 8k)
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Showing C2 (chunk 1 of 3): C2:
**Direct Digital Holdings to Report Q4 & Full-Year 2024 Financial Results**
Date: Mar-20-25 04:01PM
Source: (PR Newswire)
URL: https://www.prnewswire.com/news-releases/direct-digital-holdings-to-report-q4--full-year-2024-financial-results-302407361.html

HOUSTON,March 20, 2025/PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq:DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC ("Orange 142"), today announced that the Company will report financial results for the fourth quarter and full-year 2024 endedDecember 31, 2024onThursday, March 27, 2025after the U.S. stock market closes.

Management will host a conference call and webcast on the same day at5:00 PM ETto discuss the results. The live webcast and replay can be accessed athttps://ir.di

--> You can ask for 1) More of this item with: MOR, 2) the NEXt section with: NEX, or 3) a different item by it's handle (ex. C3, S2) (only 3 chars don't summarize yet)

DRCT_IN_4 [2025-03-27 12:46:19 -0400] 410 Bytes | 93 tokens | Cum: 968 tkns (12.10% of 8k)
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Direct Digital Holdings, Inc., a leading advertising and marketing technology platform, has announced that it will report its Q4 and full-year 2024 financial results on March 27, 2025, after the U.S. stock market closes. The results will be discussed in a conference call and webcast at 5:00 PM ET on the same day. Direct Digital Holdings operates through its companies Colossus Media, LLC and Orange 142, LLC.

DRCT_OUT_5 [2025-03-27 12:46:21 -0400] 958 Bytes | 286 tokens | Cum: 1254 tkns (15.68% of 8k)
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We present this news so you can catch the big movers from recently breaking news.
Here's a list of news articles you can literally read just by asking.
Usually the first item is the most important.

A1 - 2025-03-27T08:32:15Z - Earnings Scheduled For March 27, 2025 - Ascentage Pharma Group (NASDAQ:AAPG), Abacus Global Manageme...
A2 - 2025-03-26T19:01:47Z - A Peek at Direct Digital Holdings's Future Earnings - Direct Digital Holdings (NASDAQ:DRCT)...
A3 - 2025-03-26T18:02:07Z - Lululemon, AAR Corp, Synnex lead Thursday's earnings lineup By Investing.com...
A4 - 2025-03-26T18:02:07Z - Lululemon, AAR Corp, Synnex lead Thursday's earnings lineup By Investing.com...
A5 - 2025-03-26T18:00:25Z - Lululemon, AAR Corp, Synnex lead Thursday's earnings lineup By Investing.com...

Request an article by its reference number. (Ex., "A1" gets the first item)
You may also say NEX to go to the next listing.
Response to this prompt limited to 3 chars.

DRCT_IN_6 [2025-03-27 12:46:21 -0400] 2 Bytes | 2 tokens | Cum: 1256 tkns (15.70% of 8k)
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A1

DRCT_OUT_7 [2025-03-27 12:46:29 -0400] 1099 Bytes | 322 tokens | Cum: 1578 tkns (19.73% of 8k)
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Showing A1 (chunk 1 of 11): A1:
**Earnings Scheduled For March 27, 2025 - Ascentage Pharma Group (NASDAQ:AAPG), Abacus Global Management (NASDAQ:ABL)**Date: 2025-03-27Source: {'uri': 'benzinga.com', 'dataType': 'news', 'title': 'Benzinga'}URL: https://www.benzinga.com/insights/earnings/25/03/44508719/earnings-scheduled-for-march-27-2025Companies Reporting Before The Bell

* Tsakos Energy Navigation TEN is projected to report quarterly earnings at $0.40 per share on revenue of $154.43 million.

* Worksport WKSP is projected to report quarterly loss at $1.40 per share on revenue of $2.90 million.

* PDS Biotechnology PDSB is projected to report earnings for its fourth quarter.

* FitLife Brands FTLF is estimated to report quarterly earnings at $0.20 per share on revenue of $14.95 million.

* ADC Therapeutics ADCT is expected to report quarterly loss at $0.35 per share on revenue of $19.67 million.

* Telesat TSAT is

--> You can ask for 1) More of this item with: MOR, 2) the NEXt section with: NEX, or 3) a different item by it's handle (ex. C3, S2) (only 3 chars don't summarize yet)

DRCT_IN_8 [2025-03-27 12:46:29 -0400] 697 Bytes | 160 tokens | Cum: 1738 tkns (21.73% of 8k)
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This news is about the earnings scheduled for March 27, 2025 for Ascentage Pharma Group and Abacus Global Management. Several companies will be reporting their earnings before the bell. Tsakos Energy Navigation is expected to report earnings of $0.40 per share on revenue of $154.43 million, Worksport is projected to report a quarterly loss of $1.40 per share on revenue of $2.90 million. PDS Biotechnology is expected to report its fourth-quarter earnings. FitLife Brands is projected to report earnings of $0.20 per share on revenue of $14.95 million. ADC Therapeutics is expected to report a quarterly loss of $0.35 per share on revenue of $19.67 million. Telesat's earnings are also expected.

DRCT_OUT_9 [2025-03-27 12:46:30 -0400] 904 Bytes | 307 tokens | Cum: 2045 tkns (25.56% of 8k)
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This is our final list of news.
News AI can literally read just by asking.
Don't miss the breaking news!

B1 - 2024-09-04T18:27:50Z - Core & Main Lags Q2 Earnings and Revenue Estimates
B2 - 2024-07-18T23:58:19Z - DRCT DEADLINE: ROSEN, LEADING INVESTOR COUNSEL, Encourages - GlobeNewswire
B3 - 2024-07-17T17:54:32Z - Holzer & Holzer, LLC Reminds Shareholders of July 22, 2024 - GlobeNewswire
B4 - 2024-07-15T23:51:02Z - Robbins LLP – Shareholder Attorneys – Alerts DRCT Investors - GlobeNewswire
B5 - 2024-07-14T15:00:48Z - DRCT DEADLINE NOTICE: ROSEN, A HIGHLY RECOGNIZED LAW FIRM, - GlobeNewswire
B6 - 2024-07-12T14:26:23Z - DEADLINE ALERT: Faruqi & Faruqi, LLP Investigates Claims on Behalf of Investors of Direct Digital - GlobeNewswire

Request an article by its reference number. (Ex., "B1" gets the first item)
You can say NEX to go to the next listing.
Response limited to 3 chars.

DRCT_IN_10 [2025-03-27 12:46:30 -0400] 2 Bytes | 2 tokens | Cum: 2047 tkns (25.59% of 8k)
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B1

DRCT_OUT_11 [2025-03-27 12:46:36 -0400] 603 Bytes | 177 tokens | Cum: 2224 tkns (27.80% of 8k)
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Showing B1 (chunk 1 of 1): B1:
**Core & Main Lags Q2 Earnings and Revenue Estimates**Date: Unknown DateSource: Unknown SourceURL: https://www.benzinga.com/news/earnings/24/09/40709138/core-main-lags-q2-earnings-and-revenue-estimatesCore & Main reported Q2 earnings and revenue that missed estimates, leading to a Zacks Rank #4 (Sell) rating. The company's outlook is unfavorable, and it underperformed the market so far this year.

--> You can ask for 1) More of this item with: MOR, 2) the NEXt section with: NEX, or 3) a different item by it's handle (ex. C3, S2) (only 3 chars don't summarize yet)

DRCT_IN_12 [2025-03-27 12:46:36 -0400] 373 Bytes | 75 tokens | Cum: 2299 tkns (28.74% of 8k)
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Core & Main, a specialized distributor of water, wastewater, storm drainage, and fire protection products, reported lower than expected earnings and revenue for Q2. The underperformance has led Zacks to give the company a Rank #4 (Sell) rating. The company's outlook is currently unfavorable and it has underperformed in the market compared to other companies in this year.

DRCT_OUT_13 [2025-03-27 12:46:37 -0400] 238 Bytes | 59 tokens | Cum: 2358 tkns (29.48% of 8k)
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This is our list of SEC filings.
If empty, the search returned no recent filings.

Request filing by its reference number. (Ex., "S1" gets the first item)
You can say NEX to go to the next listing.
Response limited to 3 chars.

DRCT_IN_14 [2025-03-27 12:46:37 -0400] 18 Bytes | 3 tokens | Cum: 2361 tkns (29.51% of 8k)
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Please provide the

DRCT_OUT_15 [2025-03-27 12:46:52 -0400] 7156 Bytes | 2188 tokens | Cum: 4549 tkns (56.86% of 8k)
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This is our set of metrics.
Please analyze the numbers.

+-------------------+------------------------+------------------------+------------------------+
| Volume: 6,469,926 | Perf Month: 12.97% | Option/Short: No / Yes | Sales Y/Y TTM: -35.26% |
+-------------------+------------------------+------------------------+------------------------+
| Avg Volume: 1.10M | Perf Quarter: -79.25% | Short Float: 5.25% | ROE: -320.07% |
+-------------------+------------------------+------------------------+------------------------+
| Rel Volume: 12.09 | Index: - | Short Ratio: 0.29 | ROI: - |
+-------------------+------------------------+------------------------+------------------------+
| RSI (14): 63.38 | Market Cap: 7.36M | Short Interest: 0.32M | Sales Surprise: - |
+-------------------+------------------------+------------------------+------------------------+
| ATR (14): 0.14 | Shs Outstand: 6.45M | Beta: 6.59 | EPS Surprise: - |
+-------------------+------------------------+------------------------+------------------------+
| SMA20: 32.59% | Shs Float: 6.03M | Sales Q/Q: -84.74% | P/E: - |
+-------------------+------------------------+------------------------+------------------------+
| SMA50: 8.24% | Inst Own: 4.33% | Sales past 5Y: 128.69% | Earnings: Mar 27 AMC |
+-------------------+------------------------+------------------------+------------------------+
| SMA200: -50.46% | Insider Own: 6.56% | Employees: 90 | |
+-------------------+------------------------+------------------------+------------------------+
| Perf Week: 45.22% | Insider Trans: -45.78% | Debt/Eq: - | |
+-------------------+------------------------+------------------------+------------------------+

The next section covers any insider trading.
If this section may be blank due to no recent filings.

Inside Trans: Direct Digital Holdings, Inc. (DRCT) by Walker Mark D (Chairman and CEO) on 2025-03-20
- Class A Common Stock, par value $0.001 per share: 14600 shares at $0.79 (I)
- Class A Common Stock, par value $0.001 per share: 5830 shares at $0.76 (I)
- Class A Common Stock, par value $0.001 per share: 10448 shares at $0.76 (I)

Inside Trans: Direct Digital Holdings, Inc. (DRCT) by SMITH W KEITH (President) on 2025-03-20
- Class A Common Stock, par value $0.001 per share: 15631 shares at $0.79 (I)
- Class A Common Stock, par value $0.001 per share: 5831 shares at $0.76 (I)
- Class A Common Stock, par value $0.001 per share: 10300 shares at $0.76 (I)

Inside Trans: Direct Digital Holdings, Inc. (DRCT) by Walker Mark D (Chairman and CEO) on 2025-03-17
- Class A Common Stock, par value $0.001 per share: 10800 shares at $0.73 (I)
- Class A Common Stock, par value $0.001 per share: 5109 shares at $0.8 (I)
- Class A Common Stock, par value $0.001 per share: 10960 shares at $0.8 (I)

Inside Trans: Direct Digital Holdings, Inc. (DRCT) by SMITH W KEITH (President) on 2025-03-17
- Class A Common Stock, par value $0.001 per share: 8657 shares at $0.73 (I)
- Class A Common Stock, par value $0.001 per share: 5125 shares at $0.8 (I)
- Class A Common Stock, par value $0.001 per share: 10171 shares at $0.8 (I)

Inside Trans: Direct Digital Holdings, Inc. (DRCT) by SMITH W KEITH (President) on 2025-03-12
- Class A Common Stock, par value $0.001 per share: 14881 shares at $0.83 (I)
- Class A Common Stock, par value $0.001 per share: 3803 shares at $0.81 (I)
- Class A Common Stock, par value $0.001 per share: 15874 shares at $0.77 (I)

Inside Trans: Direct Digital Holdings, Inc. (DRCT) by Walker Mark D (Chairman and CEO) on 2025-03-12
- Class A Common Stock, par value $0.001 per share: 14870 shares at $0.83 (I)
- Class A Common Stock, par value $0.001 per share: 3864 shares at $0.81 (I)
- Class A Common Stock, par value $0.001 per share: 15900 shares at $0.77 (I)

Inside Trans: Direct Digital Holdings, Inc. (DRCT) by Walker Mark D (Chairman and CEO) on 2025-03-11
- Class A Common Stock, par value $0.001 per share: 11302 shares at $0.92 (I)

Inside Trans: Direct Digital Holdings, Inc. (DRCT) by Walker Mark D (Chairman and CEO) on 2025-01-24
- Restricted Stock Units: 45000 shares at $0 (D)
- Employee Stock Options (right to buy): 45000 shares at $0 (D)

Inside Trans: Direct Digital Holdings, Inc. (DRCT) by SMITH W KEITH (President) on 2025-01-24
- Restricted Stock Units: 45000 shares at $0 (D)
- Employee Stock Options (right to buy): 45000 shares at $0 (D)

Inside Trans: Direct Digital Holdings, Inc. (DRCT) by Locke Mistelle (Unknown Title) on 2025-01-16
- Class A Common Stock, par value $0.001 per share: 7246 shares at $N/A (D)
- Class A Common Stock, par value $0.001 per share: 1773 shares at $1.3 (D)
- Restricted Stock Units: 7246 shares at $0 (D)
- Restricted Stock Units: 20000 shares at $0 (D)

[Company Financial Summary]
[Company Details]
Name: N/A
Market Cap: N/A
Shares Outstanding: N/A
Sector: N/A

[Financial Statements - Latest Quarter]
Total Assets: N/A
Total Liabilities: N/A
Total Equity: N/A
Revenue (Quarter): {'value': 94216000.0, 'unit': 'USD', 'label': 'Revenues', 'order': 100}
Net Income: {'value': -23394000.0, 'unit': 'USD', 'label': 'Net Income/Loss', 'order': 3200}
Earnings Per Share (EPS): N/A

[Price Metrics - Last 30 Days]
Latest Close: 1.02
Average Volume: 442159.04
30-Day High: 1.02
30-Day Low: 0.7545

[Detailed Financials: Q3 2024]
- Total Assets: $31,291,000.0
- Total Liabilities: $46,281,000.0
- Total Equity: $-14,990,000.0
- Current Assets: $11,486,000.0
- Current Liabilities: $45,299,000.0

[Income Statement: Q3 2024]
- Revenue: $9,075,000.00
- Net Income: N/A
- Gross Profit: N/A
- Operating Income: N/A
- Earnings Per Share (EPS): -0.71

[Cash Flow Statement: Q3 2024]
- Net Cash Flow: $3,018,000.0

[Detailed Financials: Q2 2024]
- Total Assets: $48,476,000.0
- Total Liabilities: $57,248,000.0
- Total Equity: $-8,772,000.0
- Current Assets: $21,475,000.0
- Current Liabilities: $16,335,000.0

[Income Statement: Q2 2024]
- Revenue: $21,855,000.00
- Net Income: N/A
- Gross Profit: N/A
- Operating Income: N/A
- Earnings Per Share (EPS): -0.16

[Cash Flow Statement: Q2 2024]
- Net Cash Flow: $-4,047,000.0
==== END OF FINANCIAL REPORT ====

You are now requested to make a summary analysis.
Save explaining why you didn't have enough information for the final survey.

Now, complete this report with the following:

1) Brief Summary: explain your findings in succinct wording.
2) MARKET_SCORE: If you calculate a 92% likelihood of an upward moves, say: MARKET_SCORE[92]
3) PRICE_TARGET: If you think the high today will be 50% higher, add to the price.
Eg., If the current price is $5.00, add 50%. Thus, PRICE_TARGET[$7.50] -- It should be at or above the current price.
4) Provide a thought-provoking take, 6-10 words, to use for the headline of this news story.
Like this: AI_RPT_HEADLINE: [6-12 words headline for news story, distilled from summary]

1) Brief Summary, 2) MARKET_SCORE, 3) PRICE_TARGET, and 4) AI_RPT_HEADLINE

DRCT_IN_16 [2025-03-27 12:46:52 -0400] 1127 Bytes | 257 tokens | Cum: 4806 tkns (60.08% of 8k)
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1) Brief Summary: The metrics show a mixed performance for Direct Digital Holdings, Inc. (DRCT). The company has seen a significant increase in trading volume (Rel Volume: 12.09) and a positive short-term performance over the past week and month (Perf Week: 45.22%, Perf Month: 12.97%). However, the company is under significant financial distress with a negative return on equity (ROE: -320.07%) and a sharp drop in quarterly sales (Sales Q/Q: -84.74%). Insiders, including the Chairman and CEO and the President, have been acquiring shares, potentially indicating their confidence in the company's future. However, the insider transaction percentage is negative (Insider Trans: -45.78%), indicating more insider selling than buying overall.

2) MARKET_SCORE[45]: Given the company's financial distress, the likelihood of an upward move in the short term could be moderate at 45%.

3) PRICE_TARGET[$1.53]: Considering the current price of $1.02 and the recent insider acquisitions, the price may potentially rise by 50% to $1.53.

4) AI_RPT_HEADLINE: "Direct Digital's Mixed Performance Sparks Uncertainty Amid Insider Trades"

DRCT_OUT_17 [2025-03-27 12:46:58 -0400] 676 Bytes | 167 tokens | Cum: 4973 tkns (62.16% of 8k)
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Finally, if more data could have improved your confidence which would you have chosen? **Choose one option:**
-> X0 <- Nothing more would have helped my analysis
-> X1 <- More stock-specific news
-> X2 <- More SEC filings (10-K, 10-Q, 8-K) Financials, risk disclosures, and business changes
-> X3 <- More SEC Insider Trading (Form 3, 4, 5) Direct buys/sells from executives and institutions
-> X4 <- Broader sector & market news
-> X5 <- Your past analysis on similar companies (specify metrics)
-> X6 <- More financial metrics
-> X7 <- Your past analysis on this exact company
-> X8 <- Something altogether different (explain...)

DRCT_IN_18 [2025-03-27 12:46:58 -0400] 497 Bytes | 100 tokens | Cum: 5073 tkns (63.41% of 8k)
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As a financial analyst, it's difficult to make a choice without knowing the specifics of the situation or the company being analyzed. However, in general, I would choose X2 - More SEC filings (10-K, 10-Q, 8-K) Financials, risk disclosures, and business changes. These filings provide numerous insights into a company's financial health, risks, business strategy, and competitive position. Furthermore, they are primary, official sources of information, reducing the risk of misleading or incorrect

DRCT_IN_19 [2025-03-27 12:46:58 -0400] 126 Bytes | 29 tokens | Cum: 5102 tkns (63.78% of 8k)
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====================================
[2025-03-27 09:46:58] # Analysis Completed
Elapsed Time: 46.70 seconds




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